Advertising Reviewed : When Ads Work..
Posted by Thura on April 18th, 2007
After my somewhat negative review of D&G ads earlier, I thought I should also show some good examples.
Here are some refreshing ads that do work, yet still have naked guys and suggestions of violence in it. While seeing a naked guy might not be your thing, you take a look at the ad and you get the message immediately.
People do know what happens when they don’t use condoms, but these ads bring the point home by putting this guy in situations where most men would feel vulnerable. Besides, I can almost imagine the guy wincing as he faces these situations. Made me wince.
Pure genius.. having said that I am happy not to have been involved when they made the casting calls!!
In case it is too small (ahem) to read, the ad copy reads “Don’t be stupid. Protect yourself.” and goes to give the product name. Click on the image to see it in all it’s glory.
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