Top Of Mind

A month ago, I wrote an article Must we offend large women to sell them yogurt? But even before I can move on to another topic, I come across these ads for Fiats.

The headline reads “Fiat Stilo with Skywindow. The largest sun roof you have ever seen.” Nice, really nice. The ads do get the message across, but isn’t the use of large people to show largest sunroof a little bit too easy an idea to use? A bit too convenient?

While I am not into being Politically Correct about stuff, this type of ad just shows poor judgment by agency creatives in getting the message across. This is nothing more than plain lazy typecasting.

The reason you are called creatives is because you are expected to do something new and creative (shocking isn’t it?). Recycling juvenile jokes that you made in 5th grade will NOT make you creative. This is definitely not cool.

I don’t find the ads charming (despite the friendly looking large people), convincing or compelling. And who the hell approved these ads anyway?