Top Of Mind

Why does shining a light through a dog so it comes out of it’s ass, make a great ad? You heard that right - light, coming out of a dog’s ass.

Well these ads by JWT Australia won the Prestigious Lions award at the recent Cannes Awards, so someones at Canns must have thought they make for great ads. Far be it for me to dispute the choices made at the Cannes, but what happens when the idea isn’t even original?

The headline reads : For healthy digestion.

This is exactly what happened; whether the guys at JWT Australia knowingly borrowed the idea (hoping that they will never be caught) or just happen to come up the same idea, they are now being accused of stealing the idea of a student. Stealing is bad enough, but from a student? See the student’s ad at the bottom and believe it or not it won a Clio in 2005.

Is it too close and suspicious a coincidence?

I have no idea what actually happened so I will reserve judgment (ahem), but this type of thing happens more often than we think and actually get to hear about it. If the guys at JWT are innocent, this is a nightmare scenario for them - especially since all of their names are credited along with the award winning ad. But if they are guilty, then I question their taste in stealing - come on, have class and steal a better ad.

This is just me, but I don’t want my name associated with an ad that showed light coming out of a dog’s ass. Unless, of course, it wins a Lion at the Cannes.

Via the ever excellent Adrants