Top Of Mind

You just got to wonder who this Chinese ad is supposed to attract. I can see this idea appealing to a certain demographic and it is not women who may be at risk of breast cancer.

English Translation : Frequent massaging breasts enable you detect breast cancer before it strikes.

The idea is good and it gets the message across that you need to massage you breasts - that is if you are a women - to detect breast cancer early. But seriously I don’t know any women who would want this type of mouse pad on her desk, or a women who would want to be massaging another women’s breast. But then I live a completely sheltered life, so it may be the lack of .. er .. exposure on my part.

Either way, I don’t think it is a good way to get a women to massage her own breast regularly. Besides, I got a problem with the word itself - massage. I don’t know what you call it, but the motion to detect breast cancer and lumps are definitely not massaging. Besides, the idea is not even original.

Being the curious type that I am I did check out the provided - which lead me to a landing page for domain names. While the agency is supposedly legit, I am not sure if this is a scam or not.

But I guess you can’t blame them, the creative team and the photographer must have enjoyed themselves casting and shooting the ad.

Via Ads of the world.