Top Of Mind

While there is something inherently wrong about being sprayed on by a can of soft-drink - let alone a Pepsi, this outdoor ad from France is strangely appealing.

Headline reads : New Pepsi Light. Sexy Drink.

I don’t see anything sexy about this drink unless it is a unintended symbology of spraying something onto the model’s face. Still there are some mixed metaphors here, but then I am not French, so I am probably missing something here. Considerings the fact that it is a French ad they could have pushed the “sexy,” part a bit more to get the message across. (Ahem)

I got to say though that the creative team did a great job by eschewing the usual heavy blue color scheme of Pepsi and does away with the faux cool (you know pop singers, football players) — the ad sure look refreshing to me.

Maybe that is all you need in an ad.

Via AdBlog