Imagine this; you are in a room full of naked men, in a communal shower. You are a bit nervous seeing all of them, but you got to take a shower, so you screw up your courage and step in. Your hands shake a bit as you pick up the bar of soap, trying hard not to look at the other men. Then you drop the soap, suddenly the shower is silent, everyone turns to look at you. Will you or will you not bend pick up the soap?

This ad is all about pure insight.

The guys or gals who did the ad know perfectly well how some men feel about communal showers at the gym or at the pool. They use such insecurities to write this wonderful headline.

Headline reads : The confidence to do what you need to. Gold’s Gym.

There, in that short copy, you convey all you need to convey about Gold’s Gym. No need for long copy, no need for messy graphics showing all the equipment, no need to show the muscled hulk of a man, which is sooo 1960s. Short, concise and to the point - and not to mention a great sense of humor.

Or if you are like me, skip the shower at the gym until you get home.

Wellness is one of the new and emerging trends. Everyone is going natural and organic and adding Vitamins to just about everything that you can add Vitamins to - including Shampoo and Skin Cream and Deodorants. Not to be left out of this craze, where consumers will blindly buy anything that has ‘less of XXX,’ or ‘enriched with XXX’ Coke has entered the fray with a new product.

Coke recently introduced a new Coke product called the Diet Coke Plus. The product has added Vitamins and Minerals etc.. etc.. Yikes!

Is it just me or is this going too far?

I mean, if we accept Vitamin enhanced Breads and Juices, Vitamin enhanced Diet Coke should be OK too, I mean it is the same idea. Somehow this strikes me as just plain weird - but then for Coke fans out there, at least this will give them a good reason to feel good about as they chugg the flavored water down, along with their Big Macs.

Enjoy.

While there is something inherently wrong about being sprayed on by a can of soft-drink - let alone a Pepsi, this outdoor ad from France is strangely appealing.

Headline reads : New Pepsi Light. Sexy Drink.

I don’t see anything sexy about this drink unless it is a unintended symbology of spraying something onto the model’s face. Still there are some mixed metaphors here, but then I am not French, so I am probably missing something here. Considerings the fact that it is a French ad they could have pushed the “sexy,” part a bit more to get the message across. (Ahem)

I got to say though that the creative team did a great job by eschewing the usual heavy blue color scheme of Pepsi and does away with the faux cool (you know pop singers, football players) — the ad sure look refreshing to me.

Maybe that is all you need in an ad.

Via AdBlog

You just got to wonder who this Chinese ad is supposed to attract. I can see this idea appealing to a certain demographic and it is not women who may be at risk of breast cancer.

English Translation : Frequent massaging breasts enable you detect breast cancer before it strikes.

The idea is good and it gets the message across that you need to massage you breasts - that is if you are a women - to detect breast cancer early. But seriously I don’t know any women who would want this type of mouse pad on her desk, or a women who would want to be massaging another women’s breast. But then I live a completely sheltered life, so it may be the lack of .. er .. exposure on my part.

Either way, I don’t think it is a good way to get a women to massage her own breast regularly. Besides, I got a problem with the word itself - massage. I don’t know what you call it, but the motion to detect breast cancer and lumps are definitely not massaging. Besides, the idea is not even original.

Being the curious type that I am I did check out the provided - which lead me to a landing page for domain names. While the agency is supposedly legit, I am not sure if this is a scam or not.

But I guess you can’t blame them, the creative team and the photographer must have enjoyed themselves casting and shooting the ad.

Via Ads of the world.